Jamie Citron, the campaign’s LGBT vote director, adrressed reporters on Wednesday saying that organizers will be working “neighborhood by neighborhood and block by block,” and reaching out to “friends, families and coworkers.” Plans to aggressively court the gay community represents a shift for the Obama campaign, which has been more soft-spoken about LGBT recruiting efforts in the past. Some critics charge that Obama’s endorsement of gay marriage was a ploy to rake in cash from the gay community. For a president who was for years reluctant to weigh in on the marriage equality issue at all, Obama Pride shows the campaign has pivoted to a new aggressive approach to make sure they reap the benefits of the president’s support of same-sex marriage.
The campaign’s outreach effort includes pushing a list of achievements for LGBT Americans under Obama, including the 2009 Hate Crimes Prevention Act and ending Don’t Ask, Don’t Tell. On the conference call, Joe Solmonese, president of the Human Rights Campaign and a national co-chair of Obama for America, ran through a version of the list, saying that Obama was not paying them lip service and that "he really and truly cares.” Given that same-sex marriage remains a divisive issue, the new campaign initiative is trying to harness any and all support for Obama’s position.
Even music industry mogul, Hip Hop producer/artist Jay Z has jumped on to the Obama bandwagon revealing his support for the Presidents stance on same sex marriage saying,
“I’ve always thought of it as something that was still holding the country back. What people do in their own homes is their business and you can choose to love whoever you love. That’s their business. It’s no different than discriminating against Blacks. It’s discrimination plain and simple. It’s about people.”
In the end, the question will be whether the trade-off is worth it — there’s only a small percentage of voters in the middle who say Obama’s position will make a difference in how they are going to vote. The launch of Obama Pride indicates that the Obama camp has decided that the boost they get in enthusiasm, organization and fundraising could outweigh any crucial wavering voters who will decide their vote on gay marriage.